40 Successful Email Marketing Tips and Strategies to Connect with People
Business marketing is more than just selling. It is an activity that reaches into many aspects of a company and its dealings with consumers.
Launch and Grow Your Business Marketing Strategy
Buying and selling are the exchange function of marketing in for-profit and non-profit organizations.
All companies—whether profit-oriented or nonprofit—need to develop a marketing strategy to reach consumers effectively.
In today’s digital world, having a website and blog is essential. You may also want to use more than one domain for specific services and products. GoDaddy is the place to start—Get Your Perfect Domain Name Today!
Determine Your Target Consumer Markets
The first decision in marketers must make in developing a marketing strategy is to select a target market or several target markets—a group of potential consumers to direct your marketing efforts.
For example, colleges and universities might choose various target markets for their fund-raising campaign, foundations, and other businesses.
How to Create a Marketing Mix
Next is creating a marketing mix to satisfy the needs of the target market(s)—matching consumers’ needs with a combination of products and services.
A market consists of people with purchasing power and the ability to buy.
Marketers must also continually monitor the marketing activities of competing companies to gain a competitive advantage in the marketplace.
Since consumers’ needs change, marketers must keep abreast of these changes to ensure that their marketing strategies are effective.
For example, a line of exercise, sports and fitness, and activewear clothing, such as shapewear, waist and thigh trimmers, butt lifters, and full body shapers may reflect a current social trend.
Focus on People’s Goals and Concerns in their Daily Lives
People’s concern with health, fitness, and well-being has helped companies develop goods and services for the health-conscious society.
What is Email Marketing?
Email marketing entails sending marketing messages to your audience via email.
Email marketing is an excellent way to connect with people.
A significant element of email marketing is relationship. It is also personal.
Using Constant Contact’s Email Marketing
Constant Contact’s email marketing services allow you to personalize your messages.
You can use email marketing to provide updated news, announce new products or services, send a discount coupon, request feedback, or anything else you can think of.
For example, real estate agents/brokers use email marketing to promote new homes for sale.
Easily create a Subscription Sign-Up Form for visitors to your web pages. They can subscribe to your weekly, bi-weekly, or monthly newsletter.
Identify Target Customer Groups By Their Needs
You can use Constant Contact to identify customer groups by their needs or interests and then send more specific messages to these groups.
Today’s consumers are multi-taskers, so the competition for their attention is more significant than ever.
Thus, it would be best if you found creative ways to grab and hold their attention.
How to Develop Your Email Subject Line
Readers will ignore or delete your email if it has a dull or uninteresting headline.
Short, descriptive subject lines entice readers more.
You can use witty headlines, visually appealing images, and build a sense of urgency, i.e., a fear of missing out on a great opportunity, reward, or product discount.
“Learn More”—”Subscribe & Save”
DID YOU KNOW: The average office worker receives approximately 120 emails per day?
Wow! So, you don’t want your email message to be viewed as annoying or sent to their spam folder. Limit your email marketing messages to once a week.
How to Design Your Email Promotions for Digital Devices
Mobile handheld devices—Many people browse the web, scroll through social media pages, and check their emails using their SmartPhones, Tablets, and Laptops.
Make sure that your email promotions, including images, are mobile-optimized.
Email marketing automation can help busy business owners while in or outside the office.
40 Essential Tips on Using Constant Contact For Your Email Marketing
- Use emails to remind your audience of your brand and show a glimpse of your website content. Send summaries of your new blog posts,
- Email marketing is a simple, effective, and inexpensive way to reach out.
- For small business owners, this can be critical. Traditional marketing methods are often expensive and complicated.
- With Constant Contact’s drag and drop editor, it is effortless to create an email that can be sent to a select group or all of your mailing list for nearly no cost per message.
- Year after year, email marketing still tends to provide the highest return on investment (ROI) in other online advertising strategies.
- It’s a personal way to reach out. If you set up your contact list correctly, each campaign you send can be easily customized to greet the recipient by name automatically. Most people agree that this will increase engagement.
- Emails are also perfect for promoting your webinars and sharing more information about a specific topic.
- According to Social Media Today, spam messages accounted for approximately 56% of global email traffic.
- The challenge, then, is to develop as appealing email campaigns and information as other marketing tools, which are more heavily consumed in this age of social media and digital apps.
- Constant Contact has some fantastic reporting tools. They are easy to use and remove all the mystery from your marketing efforts. You can see who did or did not open your email, which links they clicked on, and more.
- Re-engagement campaigns are an excellent place to start.
- Email is also practical because of the proliferation of smartphones. I’ll bet most people you know have a smartphone and use it to check their email. They can see your message at any time or any place.
- Create email marketing campaigns that genuinely connect with each recipients’ interest. You can do this by dividing your email list into targeted groups to ensure you’re sending the proper communication to the right people.
- Customize the content of your emails with concise messages and appealing images, such as popular Infographics (CANVA PRO), which they can easily share with their circle.
- The best email marketing campaigns are built around specific goals that encourage customers to take action.
- Transactional emails are action-oriented, meaning many people will do something with that email. They may forward it to a friend, click on your site, reply with questions, or make a purchase.
- Email marketing is more effective than social media in acquiring new customers.
- Social media can still be an effective tool for your business, but for customer acquisition and retention, email marketing wins.
- Emails help amplify other channels in your integrated marketing campaign, such as social media marketing, webinars, and content marketing. Place clickable social media icons on your newsletter’s footer and embed your social media posts on your emails.
- Email marketing can take your company’s content strategies to the next level.
- By adding email marketing to the mix, you can connect with your audience directly through their inbox.
- Send FREE email content with interactive formats and diversify. Insert Downloadable PDF documents, such as tips, how-to guides, and instruction manuals using Adobe Acrobat Pro DC.
- Insert YouTube videos—with TubeBuddy for YouTube, there are various tools to enhance and promote your teaching from home, instructional, and business brand videos.
- Use marketing emails to influence your audience to take action on your offers. Let’s say you sent an email with a video tutorial of your product kit. At the bottom of your email, tell your subscribers to click the “Buy Now” button to purchase your product.
- It’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand. Brand Examples:
- Maintain consistent branding throughout your emails to increase recognition and attract customers. Example: McAfee Antivirus Software for your computers, laptops, and smartphones. “Protect what matters to you.”
- Instead of sending generic email blasts, create content relevant to your recipients’ interests, shopping activities, customer journeys, and other relevant factors.
- You can set up an automation that sends or triggers an automated welcome email after the person’s contact information is entered. This works hand-in-hand with client management software, which is where the contact information is stored.
- If you have a new promotion, people can click on links and follow your call-to-action immediately.
- Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
- Email marketing is powerful. But you can only harness that power if your emails are personalized and relevant. When you send people a relevant message, they’re more likely to engage with it.
- Personalized emails receive 29% higher open rates and 41% higher click-through rates.
- You can evaluate the success of a campaign by using web analytics software. You can quickly test different copies, subject lines, and designs to see which is most effective. This allows you to optimize future campaigns.
- There are many options with email marketing features and reports so that you can do everything from one place.
- Campaign activity reports will show whether your email was opened/not opened, clicked/not clicked. The number of people who opened your email out of the number of people who received it.
- A reasonable open rate for a marketing email is around 20%, but it varies by industry
- Automation can even help you keep your email subscriber list clean.
- With automation, you can set up a re-engagement series of emails to reconnect with leads and clients you haven’t heard from in a while.
- Targeted e-commerce marketing campaigns—Ideally, you want a targeted email marketing service that allows you to connect channels outside of email and integrates your e-commerce store for easy product recommendations.
- Through automation, you can trigger emails to be sent to customers based on an action they have performed on your website, e.g., send a welcome email when a user signs up to your website or issue an email offering a discount incentive if the user abandons an online shopping cart. Once you have developed a template, you can reuse it for numerous email campaigns.
Thoroughly proofread your email marketing messages, so they do not contain typos and grammar errors. These will reflect poorly on you and your company.
Ensure you’re creating straightforward email content, appeals to your target audience, and clearly outlines what action they should take.
The subject line and email content will make or break the success of your business email marketing communications strategy.
You want to ensure your subject line is attention-grabbing. If it’s something generic that will fade into the background, recipients may not click on it read what you have to offer.
Email marketing is a fantastic business tool. Try Constant Contact Today! (United States and Canada)
RELATED ARTICLE: 5 Successful Email Marketing Strategies for Black-Owned Businesses
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40 Successful Email Marketing Tips and Strategies to Connect with People
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Business marketing is more than just selling. It is an activity that reaches into many aspects of a company and its dealings with consumers. Launch and Grow Your Business Marketing Strategy Buying and selling are the exchange function of marketing in for-profit and non-profit organizations. All companies—whether profit-oriented or nonprofit—need to develop a marketing strategy…