Email Marketing Campaigns for Small Business Owners

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Email marketing is an excellent way to connect with people. It entails sending marketing messages to your audience via email. In today’s digital world, having a website and blog is essential. You may also want to use more than one domain for specific services and products.

All companies need to develop a marketing strategy to reach consumers effectively. A market consists of people with purchasing power and the ability to buy.

Business marketing is more than just selling. It is an activity that examines many aspects of a company and its dealings with consumers. Buying and selling are the exchange functions of marketing in for-profit and non-profit organizations.

The first decision marketers must make in developing a marketing strategy is to select a target market or several target markets—a group of potential consumers and other businesses.

Next is creating a marketing mix to satisfy the target market(s)—matching consumers’ needs with a combination of products and services.

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Since consumers’ needs change, marketers must keep abreast of these changes to ensure that their marketing strategies are effective.

Marketers must also continually monitor the marketing activities of competing companies to gain a competitive advantage in the marketplace.

People’s concern with health, fitness, and well-being has helped companies develop goods and services for the health-conscious society. Some companies may focus on health, sports, busy professionals, and social activewear.

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Using Constant Contact’s Email Marketing

Constant Contact’s email marketing services allow you to personalize your messages. You can use email marketing to provide updated news, announce new products or services, send a discount coupon, request feedback, or anything else you can think of.

For example, retailers use email marketing to promote new products and special sales events.

Easily create a subscription sign-up form for visitors to your web pages. They can subscribe to your weekly, bi-weekly, or monthly newsletter.

You can use Constant Contact to identify customer groups by their needs or interests and then send more specific messages to these groups.

Email is one marketing tool that remains powerful, even among tweets, quick-tips, and memes.

Today’s consumers are multi-taskers, so the competition for their attention is more significant than ever. Thus, finding creative ways to grab and hold their attention is essential.

Email Subject Lines

Readers will ignore or delete your email if it has a dull or uninteresting headline. Short, descriptive subject lines entice readers more.

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You can use witty headlines and visually appealing images and build a sense of urgency, i.e., a fear of missing out on a great opportunity, reward, or product discount.

DID YOU KNOW that the average office worker receives approximately 120 emails daily?

Wow! So, you don’t want your email message to be viewed as annoying or sent to their spam folder. Limit your email marketing messages to once a week.

Mobile Handheld Devices—Many people browse the web, scroll through social media pages, and check their emails using SmartPhones, Tablets, and Laptops. Make sure that your email promotions, including images, are mobile-optimized.

Email marketing automation can help busy business owners in or outside the office.

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40 Tips on Using Constant Contact for Your Email Marketing

  1. Use emails to remind your audience of your brand and show a glimpse of your website content. Send summaries of your new blog posts,
  2. Email marketing is a simple, effective, and inexpensive way to reach out.
  3. For small business owners, this can be critical. Traditional marketing methods are often expensive and complicated.
  4. With Constant Contact’s drag-and-drop editor, it is effortless to create an email that can be sent to a select group or all of your mailing list.
  5. Year after year, email marketing still tends to provide the highest return on investment (ROI) in other online advertising strategies.
  6. It’s a personal way to reach out. If you set up your contact list correctly, each campaign you send can automatically be customized to greet the recipient by name. Most people agree that this will increase engagement.
  7. Emails are also perfect for promoting your webinars and sharing more information about a specific event or topic.
  8. Social Media Today says spam messages accounted for approximately 56% of global email traffic.
  9. The challenge is to develop email campaigns and information as appealing as other marketing tools, which are more heavily consumed in this age of social media and digital apps.
  10. Constant Contact has some fantastic reporting tools. They are easy to use and remove all the mystery from your marketing efforts. You can see who did or did not open your email, which links they clicked on, and more.
  11. Re-engagement campaigns are an excellent place to start.
  12. Email is also practical because of the proliferation of smartphones. I’ll bet most people you know have a smartphone and use it to check their email. They can see your message at any time or any place.
  13. Create email marketing campaigns that genuinely connect with each recipient’s interest. You can divide your email list into targeted groups to ensure you communicate properly with the right people.
  14. Customize the content of your emails with concise messages and appealing images, such as popular Infographics, which they can easily share with their circle.
  15. The best email marketing campaigns are built around specific goals that encourage customers to take action.
  16. Transactional emails are action-oriented, meaning many people will do something with that email. They may forward it to a friend, click on your site, reply with questions, or make a purchase.
  17. Email marketing is more effective than social media in acquiring new customers.
  18. Social media can still be an effective tool for your business, but for customer acquisition and retention, email marketing wins.
  19. Emails help amplify other channels in your integrated marketing campaign, such as social media marketing, webinars, and content marketing. Place clickable social media icons on your newsletter’s footer and embed your social media posts in your emails.
  20. Email marketing can take your company’s content strategies to the next level.
  21. Adding email marketing to the mix lets you connect with your audience directly through their inbox.
  1. Send FREE email content with interactive formats and diversify. Insert Downloadable PDF documents, such as tips, how-to guides, and instruction manuals.

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  1. Insert YouTube videos. With TubeBuddy for YouTube, there are various tools to enhance and promote your teaching from home, including instructional and business brand videos.
  2. Use marketing emails to influence your audience to take action on your offers. Let’s say you sent an email with a video tutorial of your product kit. At the bottom of your email, tell your subscribers to click the “Buy Now” button to purchase your product.
  3. It’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand. 
  4. Maintain consistent branding throughout your emails to increase recognition and attract customers. Example: McAfee Antivirus Software for your computers, laptops, and smartphones. “Protect what matters to you.”
  5. Instead of sending generic email blasts, create content relevant to your recipients’ interests, shopping activities, customer journeys, and other relevant factors. 
  6. You can set up an automation that sends or triggers an automated welcome email after entering the person’s contact information. This works hand-in-hand with client management software.
  7. If you have a new promotion, people can click on links and follow your call-to-action immediately. 
  8. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction, and encourage future purchases.
  9. Email marketing is powerful. But you can only harness that power if your emails are personalized and relevant. When you send people a relevant message, they’re more likely to engage with it.
  10. Personalized emails receive 29% higher open rates and 41% higher click-through rates.
  11. You can evaluate the success of a campaign by using web analytics software. You can quickly test different copies, subject lines, and designs to determine the most effective. This allows you to optimize future campaigns.
  12. There are many options with email marketing features and reports to do everything from one place.
  13. Campaign activity reports will show whether your email was opened/not opened, clicked/not clicked, and the number of people who opened it out of the number of people who received it.
  14. A reasonable open rate for a marketing email is around 20%, but it varies by industry.
  15. Automation can even help you keep your email subscriber list clean.
  16. With automation, you can set up a re-engagement series of emails to reconnect with leads and clients you haven’t heard from in a while.
  17. Targeted e-commerce marketing campaigns—Ideally, you want a targeted email marketing service that connects channels outside email and integrates your e-commerce store for easy product recommendations.
  18. Through automation, you can trigger emails to be sent to customers based on an action they have performed on your website, e.g., send a welcome email when a user signs up to your website or issue an email offering a discount incentive if the user abandons an online shopping cart. Once you have developed a template, you can reuse it for numerous email campaigns.   
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Thoroughly proofread your email marketing messages to avoid typos and grammar errors. These will reflect poorly on you and your company.

Ensure you’re creating straightforward email content that appeals to your target audience and clearly outlines what action they should take.

The subject line and email content will make or break the success of your business email marketing communications strategy.

You want to ensure your subject line is attention-grabbing. If it’s something generic that will fade into the background, recipients may not click on it to read what you have to offer.

Email marketing is a fantastic business tool. Try Constant Contact Today! (United States and Canada)

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Small Business Owners

Email Marketing Campaigns & Tips for Small Business Owners